[OneTouchPoint 2025 rebrand: pieces to come]
No. 002
Brand identity · 2025
OneTouchPoint
OneTouchPoint, 2025 rebrand
[One line on what the rebrand had to do.]
What it needed to do
OneTouchPoint is a print and brand management company. I was their in-house designer for fifteen years, the only designer on staff, and I ran marketing operations alongside the design work. In 2025 the company rebranded.
[What the rebrand had to do, and why the company took it on, in two or three plain sentences.]
My part
[My role in the rebrand: what I led, and who else was involved.]
What I made
[Four to six pieces from the rebrand, each with a line on what it is and where it’s used.]
[Images to come.]
The palette
The new palette is built on a deep teal, Teal 9 (#002A3A), the color behind the panel at the top of this page. Rust and umber tones and other teals sit beside it. [How the palette gets used across print and screen.]
Where it lives
[Where the rebrand shows up: sales materials, the website, signage, packaging.]
[A production note, if there’s a good one.]